Xiaomi boasts that it has received north of 100,000 registrations from eager buyers, with nonrefundable deposits placed for 40,000 of those. This kind of initial reception suggests an EV blockbuster brewing.

Founder Lei Jun attended the first round of SU7 deliveries at the firm’s production plant in Beijing. Jun claimed that “the real transformation of smart cars has officially begun, and China will surely see the birth of a company as great as Tesla.”

The SU7 arrives in three flavours: the standard model (starting at around €27,810), the longest-going Pro, and the performance-forward Max version. The top-trim Max starts at a cool €38,700, still well below comparable EVs from established rivals. Even better, Xiaomi treated early adopters to a limited run of 5,000 Founders Edition vehicles for a sweet grand opening deal. Deliveries of the Founders Edition are already underway, while other versions will start hitting the roads in late April or May.

Xiaomi has cooked up a compelling package. The SU7 sports a minimalist design that’s both elegant and aerodynamic and promises ample interior space. Since tech is where Xiaomi shines, the SU7 doesn’t disappoint. Xiaomi’s intelligent chassis control algorithm handles suspension duties for dynamic sportiness and limousine-like comfort. Connectivity features are plentiful, including the ability to sync with other Xiaomi devices (phones, home automation, etc.) and even support Apple products.

• Also See: Xiaomi SU7 EV May Remain Chinese Exclusive For The Time Being